Red Alert 10 Signs You Should Avoid That Freelance Writing Client

Red Alert 10 Signs You Should Avoid That Freelance Writing Client When you’re a hungry freelance writer, it can be hard to say no to a prospective client. But not every freelance-writing job is one you should take. Some clients are simply a nightmare. The good news is, you can often tell you’ve got a PITA (Pain In The A*) client before you ever get started. After more than 20 years of freelancing – and 7 years coaching 12,000 writers in my Freelance Writers Den support community online here are my warning signs. 1. The freebie request Based on what I’m hearing, there’s been a resurgence of the ‘free sample’ scam. If you have portfolio samples, there’s no reason to do a custom, unpaid piece as a tryout. These clients rarely hire writers. They just tell you no, and then use all the free-tryout posts and ideas they get. 2. Buy-to-work offers Ever get what sounds like a big-name client who’s dying to put you to work, as soon as you write a check for the computer or supplies they insist you need to do their job? Yeah that’s a popular scam. Even if they send you a check to cover that cost, it bounces. 3. Low pay and promises Many faltering startups have work available now, at terrible pay rates, but they promise it’s only temporary. Don’t believe it. If you start low, you’re likely to stay there. And clients who can’t pay pro rates often go bust. 4. Paid in dreams Some clients have an exciting startup story to tell you, and they’d like you to work for shares of stock in their company (a/k/a equity). Those will be worth a fortune someday, they insist. Only take these gigs if you can afford to never get paid. 5. Paid for the win Some shady companies and nonprofits will ask you to write a grant, Kickstarter campaign, or bid proposal for them, paying you only if they receive the sought-after funds. These are highly unethical. Grants, Kickstarter money, and government-bid funding cannot pay the writer. A similar offer in PR writing is to get paid only if you succeed in securing a story for them in their target magazine. Again, that’s a no-go. You need to get paid for your time, regardless. 6. No-boundaries alert These needy clients are going to ask for your instant-messaging ID. They plan to ding you late at night, on weekends, all the time. And they’re going to birth a calf if you don’t respond right a- -way. If you don’t want to be available to clients 24/7, set your work-hour rules right away. Hint: Set the example 7. Contract phobia Is your new prospect all excited to work with you, but when you ask for a contract, you suddenly hear crickets? Hesitation to sign contracts clearly defines a client unfamiliar with freelancing. That means you’ll spend way too much time training them, or they’re planning to stiff you and don’t want you to be able to sue. Also, don’t agree to, â€Å"We’ll do the contract later.† 8. No deposit, no workee When writing for companies, your request for a 30 to 50 percent up-front deposit will flush out the losers. Experienced, legit companies won’t blink at this requirement. Bogus companies will act like you’re insane. 9. Peer in the Glassdoor Hop on Glassdoor.com and put in their company name. Read the reviews. I know many writers who could have avoided unpleasant clients and ripoffs, if they’d read Glassdoor first. 10. LinkedIn clues Every good company has a LinkedIn company page. Put their name in a LinkedIn search and narrow your search to ‘Companies.’ No page? They DO have a LinkedIn page? Take a look at how many employees link to it. This is your yardstick for whether the firm is big enough to pay decent rates and have ongoing work. If they have 3 employees, it’s a questionable situation. Feel reassured with 20 linked profiles, and 50+ is best. Watch for red flags If you notice one of the problems above, think hard about whether you want the hassle this client will bring. The time you spend working for clients who underpay or don’t appreciate you is better spent seeking great clients who love you, understand your value, and pay appropriately.

Abbreviations and Acronyms for English Learners

Abbreviations and Acronyms for English Learners Any shortened form of a word or phrase is an abbreviation. Acronyms are also a type of abbreviation that can be pronounced as a single word.   Abbreviations are selectively used in spoken conversation as well as written English. Generally, common abbreviations such as measurements and titles are always abbreviated in written form. Days and months are commonly written out. Online, abbreviations and acronyms are most common in texting, chat rooms and in SMS. In spoken English, we often use abbreviations in informal conversations. A good rule of thumb is to use abbreviations and acronyms that you know others are familiar with, and avoid them when they are too specific. For example, if you are having a conversation with a business colleague it may be appropriate to use abbreviations particular to your line of work. However, the use of work-related abbreviations would be out of place if speaking with friends. Here is a guide to some of the most common abbreviations. Titles One of the most common types of abbreviations is the shortened word. Either the first few letters of a word  or important letters in the word are used for this type of abbreviation. Common abbreviations include titles used in everyday conversation, as well as military ranks: Mr. - MisterMrs. - MistressMs. - MissDr. - DoctorJr. - JuniorSr. - SeniorCapt. - CaptainComdr. - CommanderCol. - ColonelGen. - GeneralHon. - the HonorableLt. - LieutenantRev. - the Reverend Other common abbreviations include: Months of the Year Jan. - JanuaryFeb. - FebruaryMar. - MarchApr. - AprilAug. - AugustSept. - SeptemberOct. - OctoberNov. - NovemberDec. - December Days of the Week Mon. - MondayTues. - TuesdayWed. - WednesdayThurs. - ThursdayFri. - FridaySat. - SaturdaySun. - Sunday Weight and Volume gal. - gallonlb - poundoz - ouncept - pintqt - quartwt. - weightvol. - volume Time hr - hourmin - minutesec - second Length - US/UK in. - inchft - footmi - mileyd - yard Measures in Metrics kg - kilogramkm - kilometerm - metermg - milligrammm - millimeter Initial Letter Abbreviations Initial letter abbreviations take  the first letter of each important word in a short phrase to make up the abbreviation. Prepositions are usually left out of initial letter abbreviations. One of the most common initial letter abbreviations is the USA - United States of America. Notice how the preposition of is left out of this abbreviation. Other common initial letter abbreviations include: Directions N - NorthS - SouthE - EastW - WestNE - NortheastNW - NorthwestSE - SoutheastSW - Southwest Important Institutions BBC - British Broadcasting CorporationEU - European UnionIRS - Internal Revenue ServiceNASA - National Aeronautics and Space AdministrationNATO - North Atlantic Treaty OrganizationUNICEF - United Nations Childrens FundWHO - World Health Organization Types of Measurement MPH - Miles per hourRPM - Revolutions per minuteBtu - British thermal unitsF - FahrenheitC - Celsius SMS, Texting, Chat Many abbreviations are used online and in our daily lives with smartphones, chat rooms, etc. Here are a few, but follow the links for a complete list in alphabetical order. B4N - Bye for nowASAP - As soon as possibleNP - No problemTIC - Tongue in cheek Acronyms Acronyms are initial letter abbreviations that are pronounced as one word. To take the examples from above, the BBC is NOT an acronym because it is pronounced as it is spelled: the B - B - C. However, NATO is an acronym because it is pronounced as one word. ASAP is another acronym, but ATM is not. Tips for Using Abbreviations and Acronyms Use abbreviations when texting by learning common texting abbreviationsUse acronyms as a mnemonic device to help you learn a wider range of vocabulary. In other words, take a list of words you want to learn and memorize the first letters of each word you want to learn. For example, primary colors: RBYred,  blue,  yellow.Use abbreviations when writing quick emails in an informal voice.Do not use abbreviations or when writing formal emails, reports or letters except for common organization namesFor more uncommon acronyms, use the entire name followed by the acronym in parentheses the first time you use the acronym in written communications. For example: The International Monetary Fund (IMF) is responsible for loaning money to nations. As the world experiences more economic difficulties, the role of the IMF is often called into question.

Managing Change Research Paper Example | Topics and Well Written Essays - 3250 words

Managing Change - Research Paper Example These achievements however, have been coupled with various drawbacks but with the application of economic theories with an illustration of the Contingency Theory such hurdles are to be tackled. The study provides recommendations on the various aspects that require adjusting for the economies to thrive even more. With the onset of the financial crisis within the past decade, the financial markets in the Gulf region have undergone various changes and institutions and business entities have adopted new market strategies to counter the implications of the crisis. The Cooperation Council for the Arab States of the Gulf countries (GCC) - Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates (UAE) are keen to improve their economic competitiveness in the international market. From the early 1970s to the early 1980s the GCC member countries made significant developments in the financial front. The financial institutions were beneficiaries of the lucrative returns brought about by the abundant oil revenue. At the time up to the 1990s, the primary focus of the institutions was on short-term lending trade, building and construction and manufacturing. With the 1990s came global financial integration that entailed the carrying out of economic restructurings especially due to the effects of the Gulf war. Technological novelty and new market strategies centred on consumer-based services were adopted. Following the Gulf war was a variation of loan problems in banks across nations affected by it. The financial set-up of the GCC has overtime faced a number of challenges that revolve around the augmented role of the private sector in the financial market, the high demand for new financial services and the aspect of global participation. Efficiency and productivity are therefore a principal concern in this modern age. The countries in the GCC have links with banks that are expansively

The Factors Surrounding the Marketing of Magnetically Powered Products Research Paper

The Factors Surrounding the Marketing of Magnetically Powered Products - Research Paper Example It is evidently clear from the discussion that the legal-political environment is very strict because of the regulations advanced by government authorities.   There are no competitors at the beginning stage because it is an innovation. The economic environment negatively affects the purchasing power of consumers if it has high inflation and low employment rates. The product appeals to different market segments, which are families, youths and the old people. The youth would go for flashy vehicles that are unique and popular. Families need safe automobiles that are cheap to maintain. The social responsibility issues are environmental sustainability and public safety. It is not ethical to manufacture vehicles that do not guarantee safety to the consumer. Global marketing can be facilitated by the internet. The internet will allow billions of people to receive information about the product. Magnetically powered automobiles can be a breakthrough in the world where environmentally friend ly sources of energy are high demand. A market research analysis is conducted to project the performance of a product when it is introduced to the market. The research analyzes the factors that are likely to affect product performance in the market. The report presents a market research for magnetically powered automobiles. The high demand for hybrid automobiles that use electric power is a clear indicator that the industry is craving for efficient sources of energy. It analyzes different marketing conditions that will influence consumers to purchase these automobiles. The marketing mix includes all the decisions that are made to facilitate the introduction of a product in the market. It is all about getting the product in the right place at the right time and with the right price. It also involves the promotion. Magnetically powered automobiles are bound to perform well because they are unique. The product meets the customers’ need for a high-efficiency vehicle that uses env ironmentally friendly energy.

Prose Text Assignment Of Mice and Men Essay Example for Free

Prose Text Assignment Of Mice and Men Essay Of Mice and Men is about two basic needs the need for companionship and the need to have something to look forward to. I agree the above statement, all of the characters in the story all experience some form of loneliness. Every one of the characters has a different dream in each one is trying to fulfil it in a different way. The story of Of Mice and Men was set in the period of American history called the Depression. This period of history lasted from roughly from 1930 to the start of World War 2 (1939). In this period nearly all the companies and banks went bust the stock market crashed and peoples savings disappeared when the banks closed. People very suddenly where very poor. Most people where unemployed, and with unemployment came poverty, hunger and homelessness. It was very difficult to buy food or pay the rent. In America during the Depression men travelled in order to find work. Few travelling men could form lasting friendships because they had to keep moving on. A man travelling alone was more vulnerable to being attacked imprisoned or just very lonely. Of Mice and Men is a story based on two men who travel America together looking for work. George travels with his mentally handicapped friend called Lennie. The pair of them has nothing of their own, only the clothes they stand in and each other. Together they share a dream, that one day they will own some land of their own. They find work in a ranch in Satinas Valley, California. They meet of few people on the ranch but find it hard to make new friends. Their dream is soon ruined as Lennie misunderstands the difference between love and cruelty and becomes a victim of his own strength and power. He becomes friends with the only women on the ranch and forms a good friendship with Curleys Wife. Their friendship soon turns to love and they start to develop a physical relationship, Lennie doesnt know his own strength and grabs hold of her to hard and strangles her. Everyone finds out and Lennie is threatened with the prospect of being locked up in a mental institution or being executed by the government, so George saves him from this by shooting him. Crookes works as the sable buck hand on the ranch. He first appears in the story on pages 66-82. He is a crippled old man who gets his name from the way his spines bends (crooked). He has deep eyes and looks intense with his face, which is lean and wrinkled. On the ranch he is of a minority as he is the only black person on the ranch, which means he suffers a lot of prejudice remarks from other people. He is a very lonely man, and can often be bitter towards people he doesnt trust. Particularly white people, as hes not sure he can trust them. Crookes has is own room on the ranch, as none of the other men want him to stop in the bunkhouse. The only person Crookes can talk to is Lennie, although Lennie doesnt understand what he is saying as he is mentally handicapped. Crookes seems to like tormenting Lennie and sometimes says some very nasty things to him. Crookes however has more possessions than the other men has he has been on the ranch nearly all his life. He has little money but still has managed to gather some things of his own e.g. books and a dictionary. He is a very proud man and doesnt like to ask anyone for anything, even though he is crippled he still manages to keep his room neatly swept and is quite aloof. Crookes suffers from a lot of loneliness, as he is the only black person on the ranch. However he often has the chance to avoid loneliness but rejects it, Lennie tries to speak to him and befriend him but instead of trying to make friends he wallows in self-pity. He is very critical of other people an their dreams and hopes. He tells Candy he will help him fulfil his dreams, but afterwards when he has built his hopes up he tells him he was messing around and wont help him at all. He has probably spent all of his life on the ranch and thinks there is no way for him to leave, so he has given up hope and lost ambition. George along with Lennie is the main character in the story. He is a short man but is very quick. He is dark of the face and has eyes, which appear very restless. He is described as sharp and strong with body parts that are small and strong. His arms are slender and strong and he has a thin boney nose. George wears the same clothes as his companion Lennie; black hats, denim trousers and coat, and carries a blanket over his shoulder. George is rather a unsung hero of the story, he certainly lacks no courage. He has looked after Lennie for a long time, and spares his friend from loneliness. He stops Lennie from being locked up in a mental institution or being executed by the state government. He shoots Lennie but for his own good. Some people may think he did it for selfish reasons as h has looked after Lennie for a long time and is fed up of him. He did it because he cares about Lennie and didnt want him to suffer loneliness and depression. He cares about Lennie and saved him from what he knows would be worse than death. George would have probably been able to make a good life for himself if it wasnt for Lennie. George is an intelligent good thinking man, who is very sensible and used to taking charge. He cares a lot about Lennie and is always looking out for him, he is very cautious and warns Lennie about drinking the dirty pond water and tells him to be careful of the bedding at the bunkhouse in case he catches lice. George accepted the burden of looking after Lennie when Lennie Aunt Clara asked him. Without Lennie George would be very lonely, he and Lennie share a big brother-little brother kind of relationship. George has loyally stuck by Lennie throughout everything and having someone to look after and that depends on him makes George feel a better person. Georges longs for independence and would love to be his own boss. George is a kind hearted and compassionate person he sometimes gets frustrated but doesnt have a bad temper. He is very careful on who he trusts and is very careful when he meets people. He has to be a good judge of character and know who to trust and who not to, because of his and Lennies past. George is kind to everyone but he hates Curley he knows that he is nothing more than a bully. He tells Lennie to keep away from him as they cant afford to loose their jobs. However he encourages Lennie to stand up for himself against him. The only thing in life holding him back is Lennie. Lennie is a big man; he has a shapeless face and big pale eyes. He walks slowly but heavily, emphasising how slow his mind is. He has very strong instincts and has bad feeling about staying at the ranch and pleads with George for them to leave. He shows a cunning side and often uses it in getting his own way with George. In the first part of the story Lennie shows us this by using emotional blackmail. George looses his temper so Lennie tells him he is going to live in the woods alone, so George feels sorry for him so he tells him to come back. Lennie has a lot of animal-like qualities, which shows us his strength. He looks up to George like a father or big brother and often copies his ways. As Lennie is mentally handicapped he is unaware of the he is a victim of prejudice remarks and is unable to elate to many people, this often makes his behaviour childlike. Lennie would rather have the company of animals. However is his made to be a likeable character, Candy likes him and even Crookes warms to him. Lennie doesnt understand he needs to be careful with fragile things and is very heavy handed and doesnt learn from his mistakes. He reacts very much like a child and often panics. Lennies major problem is that he doesnt know the consequences of his own strength. Lennie doesnt understand loneliness but if he knew what it meant then he would probably be very lonely but because he is mentally handicapped he has no understanding of this feeling. He understands the need to have something important to look forward to. Lennies dream is very important to him; he nearly knows it all his self. He his always-getting George to tell it him over and over again like a child who loves to be told a bedtime story. At the end of the story Lennie has two hallucinations, one with his Aunt Clara in and the other with a giant rabbit in. This could be the authors way of outlining the abuse Lennie has suffered through his life. Or it could be Lennie conscience telling him that he has done wrong, even though he doesnt understand how it was wrong. Curleys wife is an important character in the story, but the author is showing ho little the men think of her by giving her no name. She is seen to be nothing more than one of Curleys possessions. When we are first introduced she is dressed up as if she is going out somewhere important when in fact all she is doing is staying on the ranch. She has large lips which are emphasised by the red lipstick she wears, she wears lots of make-up, red nail varnish, red shoes, red ostrich feathers and has her hair fastened back in curls. She wears a lot of the colour red, which shows a lot about her. Red is a colour, which is associated with lots of different things, mainly blood that is a clue, her death is near. It is also associated with danger, which is telling you do not get involved with this person she is bad news. Red is commonly regarded as a sexy colour, she is probably trying to show her self to the men as in the story she is displayed as a Scarlet Women. Often she pretends to be looking for her husband but the men know that she is just looking for an excuse, as she is looking for company, as she is lonely, although the men see it as she is just flirting with them. She is the only woman on the ranch, which is a disadvantage, and often gets little attention from anyone including her husband. Many people may think she has it all a husband and a house, but she is just as lonely if not more than any worker on the ranch. She doesnt think a lot of her husband, which probably means she just married him for the sake of it, the only things they have in common is that their both very selfish. Slim is one of the only people to be kind to her, George feels sorry for her but is worried on the effect she has on Lennie. However her and Lennie get on well and start to develop a physical relationship. Lennie who doesnt know how to be careful with fragile things takes things to far and ends up strangling her. Candy is the first person George and Lennie meet when they arrive at the ranch. He is the swamper, which is like a cleaner, the lowliest job on the ranch. His name is even belittles him, its a girls name. He is a tall man who only has one hand. He is a victim also of prejudice remarks because of his age and disability. He is careful of everyone because he doesnt want people to tease him. He never sticks up for himself, the only time he did was with Curleys wife. He has a lot of dignity, which shows the kind of person he once was. Candy has lots of gossip on everyone, which could be seen as getting is own back on people who has upset him by making comments about people behind their back. He always tells the newcomers the gossip on everyone. He is a lonely person and the only companion he has is an old dog. The animal is old and probably needs to be out down but means a lot to candy as he is so lonely. Candy would love to leave the ranch and when he finds out about George and Lennies plan he wants to help, and offer to give them his savings, which would easily cover the cost of over half the farm. George, Lennie and Candy thought that in only a couple of weeks their dream to leave the ranch and own a farm would come true. All of the characters in this story are lonely the person I think is the most lonely is George. He has no real friends the only person he has to talk to is Lennie but he doesnt fully understand what he is saying.

Advertisements - The F-150 SuperCrew Pickup :: Adverts, Compare and Contrast, Analysis

The target audience throughout the 129-year history of Popular Science magazine has traditionally been working age males. The advertisements within the magazine reflect the audience in whom they are attempting to reach. From new technological gadgets to old-fashioned tools, the advertisers know what will be attractive to the reader, and to the reader’s wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The Ford Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with various ads that were meant to lure new customers into buying Ford vehicles. It is interesting to notice that the styles of these advertisements are schemed with just the right qualities to attract as many male consumers as possible. The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its new F-150 SuperCrew pickup truck. From the colors of the ad, to the write-up found on the pages, it is very clear that the purpose was to attract males by using some of advertising’s basic appeals. The advertisement appeals to men by providing an outlet for their need for affiliation, the need to aggress, and the need to dominate. One of the most common appeals toward men in advertising is concerning the need for affiliation among men. This advertisement depicts a photograph of six hard-working men performing various duties – all around a brand new Ford truck. Above this photograph is another picturing six empty styrofoam cups of coffee. These subtle innuendoes are intended to support one of the major themes of the ad – that this particular truck provides seating for six. The way the cups are pictured, lying atop of one another supports the idea that many men hold that friendship and comradeship is greatly important to the success of their lives. Another detail supporting this idea is the fact that the men in the picture are dressed primarily the same. They all wear dark jeans, dark work shoes, and white tee shirts. This gives an impression of uniformity, and of the need for affiliation with friends and co-workers. The advertisement inconspicuously displays a sense of belonging – if the re ader decides to buy a new Ford truck! The need to aggress is depicted by quite a few aspects of this ad. First of all, the strong lettering at the tops of both pages of this advertisement depict a sort of cynicism toward mainstream thinking – a sort of â€Å"go against the flow† mentality.

Learning environment Essay

10 Characteristics of a Highly Effective Learning Environment 1. The students ask the questions—good questions This is not a feel-good implication, but really crucial for the whole learning process to work. The role of curiosity has been study (and perhaps under-studied and under-appreciated), but suffice to say that if a learner enters any learning activity with little to no natural curiosity, prospects for meaningful interaction with texts, media, and specific tasks are bleak. Many teachers force students (proverbial gun to head) to ask question at the outset of units or lessons, often to no avail. Cliche questions that reflect little understanding of the content can discourage teachers from â€Å"allowing† them. But the fact remains—if students can’t ask great questions—even as young as elementary school—something, somewhere is unplugged. 2. Questions are valued over answers Questions are more important than answers. So it makes sense that if good questions should lead the learning, there would be value placed on these questions. And that means adding currency whenever possible—grades (questions as assessment! ), credit (give them points—they love points), creative curation (writing as a kind of graffiti on large post-it pages on the classroom walls), or simply praise and honest respect. See if you don’t notice a change. 3. Ideas come from divergent sources Ideas for lessons, reading, tests, and projects—the fiber of formal learning—should come from a variety of sources. If they all come from narrow slivers of resources, you’re at risk of being pulled way off in one direction (that may or may not be good). An alternative Consider sources like professional and cultural mentors, the community, content experts outside of education, and even the students themselves. Huge shift in credibility. And when these sources disagree with one another, use that as an endlessly â€Å"teachable moment,† because that’s what the real world is like. 4. A variety of learning models are used Inquiry-based learning, project-based learning, direct instruction, peer-to-peer learning, school-to-school, eLearning, Mobile learning, the flipped classroom, and on and on—the possibilities are endless. Chances are, none are incredible enough to suit every bit of content, curriculum, and learner diversity in your classroom. A characteristic of a highly-effective classroom, then, is diversity here, which also has the side-effect of improving your long-term capacity as an educator. 5. Classroom learning â€Å"empties† into a connected community In a highly-effective learning environment, learning doesn’t need to be radically repackaged to make sense in the â€Å"real world,† but starts and ends there. It has to leave the classroom because they do. 6. Learning is personalized by a variety of criteria. Personalized learning is likely the future, but for now the onus for routing students is almost entirely on the shoulders of the classroom teacher. This makes personalization—and even consistent differentiation—a challenge. One response is to personalize learning—to whatever extent you plan for—by a variety of criteria—not just assessment results or reading level, but interest, readiness-for-content, and others as well. Then, as you adjust pace, entry points, and rigor accordingly, you’ll have a better chance of having uncovered what the learners truly â€Å"need†. 7. Assessment is persistent, authentic, transparent, and never punitive Assessment is just an (often ham-fisted) attempt to get at what a learner understands. The more infrequent, clinical, murky, or threatening it is, the more you’re going to separate the â€Å"good students† from the â€Å"good thinkers. † And the â€Å"clinical† idea has less to do with the format of the test, and more to do with the tone and emotion of the classroom in general. Why are students being tested? What’s in it for them, and their future opportunities to improve? And feedback is quick even when the â€Å"grading† may not be. 8. Criteria for success is balanced and transparent. Students should not have to guess what â€Å"success† in a highly-effective classroom looks like. It should also not be entirely weighted on â€Å"participation,† assessment results, attitude, or other individual factors, but rather meaningfully melted into a cohesive framework that makes sense—not to you, your colleagues, or the expert book on your shelf, but the students themselves. 9. Learning habits are constantly modeled Cognitive, meta-cognitive, and behavioral â€Å"good stuff† is constantly modeled. Curiosity, persistence, flexibility, priority, creativity, collaboration, revision, and even the classic Habits of Mind are all great places to start. So often what students learn from those around them is less directly didactic, and more indirect and observational. 10. There are constant opportunities for practice Old thinking is revisited. Old errors are reflected on. Complex ideas are re-approached from new angles. Divergent concepts are contrasted. Bloom’s taxonomy is constantly traveled up and down, from the simple to the complex in an effort to maximize a student’s opportunities to learn—and demonstrate understanding—of content. THE CLASSROOMS TRADITIONAL centrally dictated Curriculum based teaching. teaching focuses on short term recall highly focused on measurability Traditional Curriculum is centrally dictated, content heavy and teacher-centric. /Rote of learning enables short term recall, allowing measurable performance in tests. /Teacher and system are happy because learning is measurable and organized/Students are bored, requiring strict discipline. /In long term, student secure less knowledge, have fewer skills and less are engaged, but there is the appearance of rigor and quality learning. / applications include building foundational knowledge in literacy and numeracy, and teaching passionate CONTEMPORARY teacher driven student-centric teaching teaching focuses on students taking ownership of their learning Using real, useful materials. Contemporary Curriculum is teacher driven, content and student-centric. / experiential learning means less content, slower and lower measurably. / teacher and system need to be knowledge, learning, open minded, passionate and committed: it is hard work breaking the mold. / students are more animated, independent and mobile, so learning seems chaotic. / in long term, students encounter less content but secure more knowledge, have more skills and more engaged. / requires students to take ownership of learning, and teachers to relinquish control The Physical Environment According to Jones (2007) and Savage (1999), the classroom environment has proven to change and influence behaviors among students. The design of the classroom allows for some activities to take place and for other to not. It is important that teachers take into consideration the influence their classroom arrangement can make on their students. The environment of a classroom sends out symbolic messages to those who enter the classroom. At times, these messages do not send the right message to the students. The environment should reflect the beliefs and values of the teacher. Therefore, it is vitally important that teachers see what message their classroom sends out. In order to properly design an effective classroom environment there are four goals that need to be considered. The four goals are: 1. Developing a sense of belonging and personal identity 2. Enhancing competence and security 3. Promoting intellectual growth and stimulation 4. Accommodating privacy needs Developing a Sense of Belonging and Personal Identity According to Savage (2007), â€Å"Feelings of ownership and personal identity are enhanced by allowing students to participate in decision making about the use of the space – the grouping of desks, room decorations, and organization and placement of learning centers. Allowing them the freedom to personalize their classroom helps students to develop a sense of belonging and pride† When a student is in a classroom where their personal identity is enhanced the student will then feel that they belong and have a sense of ownership. There are many hours that a student spends in their lifetime, so it is important that they are in an environment where they feel comfortable and in result will be more willing to want to learn Enhancing Competence and Security The students need to feel as though they have control of their own environment Giving the students the ability to arrange their own environment will enhance their ability to feel safe The functional purpose of a space is to provide a sense of security for those in the room. Most students have their own sense of security in their own home. This is the same level of security that should be taken into the classroom since the students are spending the majority of their time in school. The first step into helping making a safe environment is choosing furniture that is appropriate for the students in terms of size and their learning levels. Examples of this would include comfortable seating and stable work stations. Since every student is different some schools are now offering furniture that is flexible in meeting the student’s personal needs. Promoting Intellectual Growth and Stimulation. In order to accomplish intellectual growth inside the classroom this would require a rich and varied environment. The classroom needs to be a dynamic and changing environment for the students. Often times classroom become stagnant and do not change. This will result for the class to become boring and promote behavior problems by the symbolism it is sending to the students. Changes that need to occur in the classroom often include updating the bulletin board and display areas. This simple task is a great way to help promote intellectual growth within the classroom and give the impression that its a dynamic and changing environment. However, some often changes should be avoided such as room arrangement and student seating. This can cause the student to feel unsafe in an environment they are unfamiliar with. The room arrangement should be created for the student to feel secure. It is important that if changes are going to be made that the teacher has quick access to all the students. Accommodating Privacy Needs Privacy that is given to students in the classroom has a large impact on their learning behavior One way of accommodating the privacy need is to designate one corner of the classroom as a private work area. However, it is a difficult task to provide privacy for all students with the small space that is given and the amount of people inside the room. In the majority of classrooms, teacher design the layout to help accommodate group activities and social interactions. It is often that this type of layout does allow for the necessary privacy that students may need. . When the teacher designs the classroom it is important to remember this fact. Some students work better alone and away from other students. This area can be separated from the rest of the room by bookcases, file cabinets, or study carrels. Students move to that area to study or simply be alone. Providing this type of retreat for students communicates that you are sensitive to their personal needs Social environment Positive educational environments are necessary to facilitate optimally adaptive student outcomes, including learning, motivation, school adjustment, and achievement (Eccles, Wigfield, & Schiefele, 1998). Researchers (e. g. , Goodenow, 1992; Juvonen & Weiner, 1993) have been noting for some while that school success does not only involve academics — schools and classrooms are inherently social places, and students go about their work in the presence of many peers. It is comprised of students’ perceptions about how they are encouraged to interact with and relate to others (e. g. , classmates, the teacher) Four Dimension 1 Teacher support Teacher support refers to students’ beliefs that their teachers care about them, and value and establish personal relationships with them 2 Promoting mutual respect A focus on mutual respect in the classroom involves a perception that the teacher expects all students to value one another and the contributions they make to classroom life, and will not allow students to make fun of others. 3 Promoting student task-related interaction Teachers vary in the extent to which they Allow, or even encourage, students to interact with one-another during academic Activities. This interaction may encompass students sharing ideas and approaches during whole-class lessons, working together in small-group activities, or informal help-seeking and help-giving during individual seatwork 4 Promoting performance goal The promotion of performance goals concerns an emphasis on competition and relative ability comparisons between students in the classroom. Research from a goal theory framework has examined this dimension of the classroom and found that when students perceive an emphasis on performance goals they are more likely to exhibit beliefs and behaviors that are less conducive to, and often detrimental to, learning and achievement Emotional environment Emotionally safe schools can be established through creating environments where children feel safe, can take risks, are challenged but not overly stressed, and where play, pleasure, and fun are facilitated (Bluestein, 2001). Safety In order for trust to be established, children must feel safe (Bluestein, 2001). If a child goes to school with fear of being bullied, beat up, or murdered, personal intelligence (along with most other intelligences) is not going to develop appropriately. A safe environment is created by not allowing one child to invade another child’s body, space, and material boundaries. A safe environment is one which has clear expectations regarding the safety of all students. Bullying is not tolerated. Conflict resolution skills are taught and modeled by teachers. Risk Taking An emotionally safe school allows the child to fail without feeling he is a failure (Bluestein, 2001). Appropriate challenges are facilitated by teachers. Children are not pressured to receive a particular grade or obtain a particular score. Children are expected to debate, discuss, and problem solve. If they come to an incorrect solution, they are encouraged to try again or to try another method of problem solving. Children are not belittled, punished, or embarrassed when they do not succeed or meet their own goals. The child’s worth is not determined by his test score or performance. The child is valued because she is a member of the class. In an emotionally safe classroom, teachers make mistakes. They share these mistakes with children and sometimes elicit the children’s help in solving their problem. Stress Contemporary schoolchildren bring many forms of stress with them to the classroom. The stress can take the form of academic pressure, familial pressure to perform, being part of a single-parent family, hurried schedules, and pressure to grow up too fast (Elkind, 1988; Bluestein, 2001). The pressure can come from school, home, or the media. Stress causes wear on bodily systems and when one is overstressed, the immune system can be directly affected. Stress uses up energy reserves, demands a greater amount of energy, and forces the body to respond physically through aggression, outbursts, or illness (Elkind, 1988). Stress can be reduced by making sure children’s basic needs are met, they feel safe, and they are able to take risks without fear of failure; and by having appropriate expectations of children at specific ages. Play, Pleasure, and Fun. Part of developing intrapersonal intelligence is being able to freely engage in pleasurable experiences and recognizing that pleasure, fun, and play are a normal and healthy part of life. Play can encourage the personal intelligences in a variety of ways Puppetry can offer the child an opportunity to communicate feelings and emotions in a nonthreatening environment. The dramatic play area can have props available to encourage children to explore different familial and community roles. Children can begin to establish empathy through role-playing and risk-taking. The dramatic play and music area can also offer culturally appropriate props and instruments. In addition to stress, risk-taking, safety, and fun, teachers also have a responsibility for bringing experiences into the class that are emotionally relevant. Emotional relevance depends upon many factors. Culture, age, developmental level, interest, and experiences influence emotional relevance (Hyson, 1994). Hyson (1994, p. 84) advocates materials that â€Å"encourage children to talk about, write about, and play about emotionally important ideas. Clinical environment CLE is defined as complex network of forces that are effective on clinical learning outcomes. 5 In spite of classroom education, clinical education occurs in complex environment Learning in the clinical environment has many strengths. It is focused on real problems in the context of professional practice. . It is the only setting in which the skills of history taking, physical examination, clinical reasoning, decision making, empathy, and professionalism can be taught and learnt as an integrated whole. Campbell et al. believed that the quality of clinical education provided by nursing instructors and supports that students receive from clinical personnel is the most influential factors in clinical learning of nursing students Common problems with clinical teaching Lack of clear objectives and expectations Focus on factual recall rather than on development of problem solving skills and attitudes Teaching pitched at the wrong level (usually too high) Passive observation rather than active participation of learners Inadequate supervision and provision of feedback Little opportunity for reflection and discussion â€Å"Teaching by humiliation† Informed consent not sought from patients Lack of respect for privacy and dignity of patients Lack of congruence or continuity with the rest of the curriculum Challenges of clinical teaching Time pressures Competing demands—clinical (especially when needs of patients and students conflict); administrative; research Often opportunistic—makes planning more difficult Increasing numbers of students Fewer patients (shorter hospital stays; patients too ill or frail; more patients refusing consent) Often under-resourced Clinical environment not â€Å"teaching friendly† (for example, hospital ward) Rewards and recognition for teachers poor Many principles of good teaching, however, can (and should) be incorporated into clinical teaching. One of the most important is the need for planning. Far from compromising spontaneity, planning provides structure and context for teacher and students, as well as a framework for reflection and evaluation. Preparation is recognized by students as evidence of a good clinical teacher. Reference Department of education , Queensland gov Terry Heick;author of teach and thought. (CLASSROOM SOCIAL ENVIRONMENT ;Identifying Adaptive Classrooms: Analyses of Measures of; Dimensions of the Classroom Social Environment :Helen Patrick :Purdue University :Allison M. Ryan: University of Illinois, Urbana-Champaign :Paper prepared for the Positive Outcomes Conference, March 2003 :Post-conference Revised Version, May 2003 Excerpt from Early Childhood Curriculum: Incorporating Multiple Intelligences, Developmentally Appropriate Practice, and Play, by R. A. Hirsh, 2004 edition, p. 126-128. Learning and teaching in the clinical environment ; BMJ2003; 326doi:http://dx. doi.org/10. 1136/bmj. 326. 7389. 591(Published 15 March 2003) Cite this as: BMJ 2003;326:591 Clinical learning environment in viewpoint of nursing students in Tabriz University of Medical Sciences Azad Rahmani, PhD, Vahid Zamanzadeh, PhD, Farahnaz Abdullah-zadeh, MSc,Mojgan Lotfi,* Soheila Bani, MSc, and Shirin Hassanpour, MSc, Department of Midwifery, Faculty Member of the School of Nursing and Midwifery, Tabriz University of Medical Sciences, Tabriz, Iran. Correspondence to: Azad Rahmani. Email: moc. oohay@sminamhardaza Research Article of Tabriz University of Medical Sciences, No: 87112. Received January 23, 2011; Accepted March 11, 2011. Copyright :  © Iranian Journal of Nursing and Midwifery Research Website (http://deta. qld. gov. au/initiatives/learningandwellbeing/learning-environment. html) (http://www. teachthought. com/learning/10-characteristics-of-a-highly-effective-learning-environment/) http://www. edudemic. com/contemporary-and-traditional-learning-difference/ (http://www. childtrends. org/wp-content/uploads/2013/05/Child_Trends-2003_03_12_PD_PDConfPatRyan. pdf) (http://www. bmj. com/content/326/7389/591. 1).

A Business Marketing Plan: Hunger Solution & Training Company Essay

Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named â€Å"Hunger Solution & Training Company† derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment, most of the domestic farmers and others who were engaged in other businesses for survivals are unable to afford two or three sumptuous meals a day, leaving them and their children poor and hungry. Hunger Solution & Training Company is a not-for-profit Cassava-Powder Production Company founded on January 13, 2012. The Company produces cassava powder, a food that is widely consumed by 99% of the Liberian population in the country. Since cassava is a major crop in the country and there is a growing demand from its consuming public, the purpose of this Company is to cater to this hunger need of the growing number of the Liberian populace as well as those who are unemployed. The company will distribute its product to neighboring Ghana, Nigeria, and Togo who are users of this product and also hosting most of the Liberian citizens as refugees. The Company will also train and empower local farmers to re-use their farmlands, engage in large-scale farming, and make them to bring their produce to the company to be changed into cassava powder for marketing and distribution. Cassava Powder or cassava is the third-largest source of food carbohydrates in the tropics. It is a major staple food in the developing world, providing a basic diet for around 500 million people. It is one of the most drought-tolerant crops, capable of growing on marginal soils. Nigeria is the world’s largest producer of cassava (Faintuch Ceccenello, I. I., 2011). In Ghana, cassava Powder can be made into (fufu) and consumed with all kinds of soup: palm-butter soup, pepper soup, okra soup, and etcetera. In Liberia, cassava can be used to in different ways; it is made into fufu, farina, first solid food for babies, as well as achekeh. It can be used with many ingredients that add up to nourish the body. As you delve deeper into the paper, you will read about the strategies used to explain the product in terms of its primary characteristics, service component, and how it can be used for enhancement. You will read how the product can be expanded to product line with regards to the depth and breadth of the line. You have an insight of how the core business may change in response to industry and market changes and how this product can create an image in the mind of its consumers and entrepreneurs. You will further read about domestic and global product branding, pricing, and distribution strategies for cassava powder product and training initiated by Hunger Solution & Training Company. Further discussion will determine, detail, and examine how these branding, pricing, and distribution strategies support the cassava product and training services of the Company. A distribution channel will also be highlighted analyzing and identifying the wholesaler, retailer, and distributor relationship. If the strategy will be considered push or pull, it will be justified through the rationale that will be outlined in the paper. As you will advance further, you will discern how the distribution strategy fits the product and training aspect of the Company with regards to service, target market, and the Company’s overall marketing strategy. The Company will ensure that its product and training are essential to the needs of the Liberian consuming public as well as their manpower development. You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management. Type of Product and its Primary Characteristics This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion will be made to give a clear picture how the business will implement its transactions in and out of the country. Vision Statement Hunger Solution & Training Company determines to provide its customers with cassava powder that will be used for food consumption and empower its local farmers and others to engage into re-using their farm lands for growing cassava that will be made into cassava powder and to carry out large-scale farming. Mission Statement The mission of Hunger Solution & Training Company is to provide cassava powder to its customers for consumption in a safe and quiet way. The Company will also empower local farmers by training them and others to re-use their farmlands for growing cassava crop that will be brought to the Company for cassava powder making. Foreign Market and Rationale Since the Company is ideally located in Gardnerville, the suburb of Monrovia, it has resolved to extend its operations to neighboring Ghana, Togo, and Nigeria respectively. The major reason for this extension emanates from that fact that most of the Liberians nationals that fled the decade-long civil war migrated to these countries as refugees and are unemployed, living on subsistent businesses. Besides, the people of these countries (Ghana, Nigeria, and Togo) widely use plantain powder product, yam powder product, and cassava powder product in various ways for consumption. Management Team The Company is run and managed by four persons: John Garven, General Manager, Vonyee Garven, Chief Financial Officer, and Immanuel Garven, Director for Training and Development. Devon Okoro is the Marketing manager, while 25 other workers work in various sectors of the company. Market Segment Hunger Solution & Training Company (HSTC) targets all sectors of people who are found in Monrovia and its suburbs. It also concentrates on those in the rural areas where there are enough land to carry out large-scale farming. It also targets other nationals like the Nigerians, Ghanaians, Togolese, as well as Hispanic populations who are consumers of this product and living in Liberia. The Company’s product will also cater to women, men, children as well as babies. Since the country is underdeveloped and indigent, many of its vast unemployed citizens live on less than an American dollar ($1.00 USD) per day. Besides, the civil fracas contributed largely to deplorable living conditions of its people. The Company also targets to train farmers who migrated from the rural areas of the country and displaced in Monrovia as a result the civil war, and those unemployed wanting to engage in large-scale farming. SWOT Analysis The spirit of strengths, weaknesses, opportunities, and threats (SWOT) of the company is defined relative to other providers in the market, and how the company can identify and capitalize on its strengths, weaknesses, as well as exploring opportunities that can boost the company capabilities and weaknesses that could lead to its collapse, if not worked upon ( Powerhouse Marketing Plans, 2004). In this regards, the following are considered as SWOT analysis of Hunger Solution & Training Company: Strengths: The Company is given several thousand acres of land by government and townspeople in many of the country’s rural towns and villages for large-scale farming. It has a lot of farming machines, like tractors, equipment for sloughing the land, etcetera. There are other tools necessary to enhance smooth farming. It also has volunteer workers who will work for six months without pay. The management team is skilled in the area of business and has the capability to trains others to be productive. The company has donors that cater to 75% of its financial needs. Due to its supportive concept of alleviating the government to reduce the high rate of illiteracy, it is being subsidized by government. Weaknesses: The Company does not have vehicles that are accessible to the bad road condition in terms of conveying its product into some parts of the rural areas as well as its neighboring countries. As the results goods are delayed. Most of its workers are not trained as distributing and operating agents. Opportunities There is an availability of donor organizations in the United States and other developed countries in alacrity to sponsor such venture. NGO’s (non-governmental organizations) are present in the countries wanting to sponsor companies that have such programs. Threats: Bad road condition during the rainy season thwarts the efforts of good delivery of the company’s products. Another disadvantage that is envisaged is government regulations and the willingness of the internally displaced people to go back and settle into their counties of origin. Industry Analysis It is researched and understood that business of this nature is most time not taken on by a minute group of entrepreneurs but rather the government, which creates the means for multiple sponsorship that vehemently reduce its high rate of unemployment and contribute largely to replenishing its economy. The chief food product (cassava product) is a good business that has a huge competitive advantage in other countries that have this product as their chief product of consumption. Form this research survey, it is noticed that there is a need for the establishment of this company in Liberia since the country has none. Products and Services The selection of this product and training by â€Å"Hunger Solution & Training Company† is contingent upon my desire to enable everyone to at least afford a day’s meal and to empower people who are unemployed to get a job to do. In this regards, the company is considered as â€Å"light in darkness† for the Liberian people. The product is to be consumed by all of the people of Liberia including children as young as five months and to the elderly as old as eighty-five years. It offers a very cheap price that even the long-time unemployed workers can afford. Marketing Product # 2 Type of Product and its Primary Characteristics The selection of this product (cassava powder) and training by â€Å"Hunger Solution & Training Company† is contingent upon the desire to enable everyone to at least afford a day’s meal and to empower people who are unemployed to get a job to do. In this regards, the company is considered as â€Å"light in darkness† for the Liberian people. The product is consumed by all of the people of Liberia including children young as five months and to the elderly as old as eighty-five years. It offers a cheap price that even the long-time unemployed workers can afford. Beside the training program that is to be initiated and implemented by this company, it would specialize in the production of cassava powder. This product can be made into dumplings, fufu, stews, and gravies. The powder can also be made into bread, and milky pudding, similar to rice pudding. The major specialty it would offer is to create a good taste of preference to all that would use it to satisfy their consumption needs. The company will adapt to the improvement of quality standards so that maximum satisfaction is assured. Due to this, the company will also experiment with other new tenets of flavor that will enrich the taste of the original product, which will be made available to its consumers. An example would be cassava bread, milky pudding, gravies, stews and dumplings. Service Component of the Product Since a product is simply a marketing offering, that can be tangible or intangible and satisfy the consumption wants of the consumers, a service component of a product is the means that is devised to create interest in the mind of the consumer to purchase the product. This can be achieved through advertising the product on electronic or print media, or creating the awareness for purchasing. However, since the company is the sole producer and distributor of this product, it becomes a priority for the company to motivate and satisfy the needs of its consumers. In order to successfully implement this, the company must probe into complaints and dissatisfaction that will ensue from its customers. They must be given first preference and their complaints must be perfectly dealt with to assure them that without them the company will not exist. They will also be given discount like (buy three get one free); this will help to entice more customers including window shoppers and will give the company edge over other competitors. For the training aspect, free six-week training will be made available to those customers who will make the highest purchase of the product. Hence, the type of product that will be marketed by my company will be cassava powder, a product made from grinding dried cassava. This finished product can be made into fufu and other nutritional dish that can satisfy one’s hunger needs. In this regards, the company will become the chief distributors to wholesalers and retailers. There will also be a store operated by the company that will also carry out these sales. This product is one of the best sources of carbohydrates, nutrients that are used to nourish the body. Expansion of the Product to Product Line and Its Depth and Breadth of the Line â€Å"Hunger Solution & Training Company† does not only operate in the production of cassava product at affordable low cost, but also provide Organic Health Care food categorized as dumpling, milky pudding, cassava bread, as well as stews and gravies. The company’s media house offers tangibility of information and theses nutritional products that will go along with its chief product, the cassava powder. The free six-week training program for customers who will make the highest purchases in one month is advantageous for people who will be ready to engage in large-scale farming. Core Business Response to Industry and Market Changes If there is a change in business which may be a drop in sale that may result from market changes, the company may initiate downsizing and create a frictional job until these determining factors of the business are improved. Besides this, opportunities to explore that will contribute to improving the condition of the company’s sales; even in worsening situation will be initiated. Extension of this business will be geared at exploring opportunities that will yield diversification and staunch economic benefits as well as exploring changes that will epitomize response to industry and market changes. Conclusion A good marketing plan involves the use of several ingredients that form the mechanisms in which a person should be fortified with the understanding of the elements of marketing, in order to make a good decision. It is tenets of the company’s vision and mission, foreign market and management team, as well as its market segment and SWOT analysis. A good marketing plan engulfs marketing product which is the bait and tool a company or business entity uses to satisfy the needs and wants of its customers; it is the prerogative of the company to make this product attractive and affordable. As it highlights the service component of the product and how it can be expanded into the product line through its breadth and depth, it pivots core business in response to market changes that will result into diversification and economic benefits. References: Faintuch Cecconello, I. I. (2011). Systemic inflammation, J. J., Bortolotto, L. A., Marques, P. C., Faintuch, J. J., Franà §a, J. I., & and carotid diameter in obese patients: pilot comparative study with flaxseed powder and cassava powder. Nutrition Hospitalaria, 26(1), 208-213. Falade, K. O., & Akingbala, J. O. (2011). Utilization of Cassava for Food. Food Reviews International, 27(1), 51-83. doi:10.1080/87559129.2010.518296 Felgate, M., Fearne, A., Di Falco, S., & Garcia Martinez, M. (2012). Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54(2), 221-240. doi:10.2501/IJMR Johnson, W. (2004). Powerhouse Marketing Plans: 14 Outstanding Real-life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns. AMACOM Là ¼dicke, M. (2006). A Theory of Marketing: Outline of a Social Systems Perspective. University Of St. Gallen, Business Dissertations, 1-204. Marketing & distribution in India. (2000). India Economic Studies, 77. McDonald, M. (2008). Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page. , 26(1), 208-213. M. E., M. M. (2006). Marketer of the Year: Wendy Clark. B To B, 91(14), 12.

Wbbm-Fm B96 Station Overview Essays

Wbbm-Fm B96 Station Overview Essays Wbbm-Fm B96 Station Overview Paper Wbbm-Fm B96 Station Overview Paper 96. 3FM WBBM-FM (B96) Background and History Officially dubbed ‘B96’ toward the end of 1982, WBBM-FM (owned and operated by CBS Radio) is currently one of the longest running Top 40/CHR stations in the United States. Originally beginning as nothing more than the FM simulcast of WBBM-AM, the station played a very conservative mix of music appealing to a semi broad demographic. As time went on, WBBM (both AM and FM) began playing towards a younger audience until 1969 when WBBM-FM broke away from the WBBM-AM simulcast and adopted a progressive rock format, which later transitioned to more of Adult Top 40. When Dick Bartley became WBBM-FM’s program director in the late 70’s, the station transitioned from Adult Top 40 to Rhythmic Top 40. When radio consultant Mike Joseph (recognized as the creator of the ‘Hot Hitz’ format) began to oversee WBBM-FM’s operation, the station was renamed and ‘96 Now’ became Chicago’s first ‘Hot Hitz’ station playing nothing but top of the chart pop hits. After Josephs departure from ‘96 Now’ (only about a year after arriving), the station adopted the trademark B96 name. Although B96 has seen slight format alterations since then, the station has yet to completely change format, still embracing its original Hot Hitz/Rhythmic Top 40 format history. To this day B96 remains Chicago’s number one CHR station playing to the female Hispanic (primary) and Caucasian (secondary) 18-34 demographic. Managed by Peter Bowen, the CBS owned station broadcasts to the Chicagoland area with a transmitter of over 4200 watts. Erik Bradley is the current music director, deciding which Rhythmic Top 40 songs will be added to the rotation of the station and Todd Cavanah is the sitting programming director. The voices of B96 are made up of 9 On-Air Personalities (J-Nice, Julian, Showbiz Shelly, Dougie Stylz, J Roman, Rebecca Ortiz, Nikki, Jason Cage and Jerzy) all of which are produced by Mark Baggio and Gabe Ramierz. Jay McNeil, Julian Nieh and Sydney ‘showbiz’ Shelly make up the stations flagship morning show which replaced long running on-air team ‘Eddie and Jobo’ in 2009. Although beginning with a rough start (mainly due to opposition of the cancellation of Eddie and Jobo) B96’s ‘Jay and Julian’ have steadily been climbing towards the top ranks of FM’s morning radio. WBBM-FM’s studios and offices are located in the Prudential Building (180 N Stetson, Suite 963) in Chicago, IL. The signal is sent from this location to the main transmitter location in Elk Grove Village where it is then broadcast to the surrounding areas on a larger scale (4,200 Watts). With most of it’s promotions being related to concert tickets and giveaways within the Top 40 demographic, B96 also produces two collaboration concerts a year (The B96 SumerBash and The B96 JingleBash) both of which feature between 7 and 10 musical acts of national notoriety. The website (www. b96. om) which is used to deliver much of the stations entertainment news and promotions, is a cookie cutter CBS Radio webpage clearly geared for the tech-savvy generation (ages 12+) by incorporating many social networking aspects to the site. The station’s current slogan is â€Å"Chicago’s Number One Hit Music Station†. B96’s main office line is 312. 861. 9600 and the request line 312-591-9696. WBBM-FM uses it’s PPM data and surveys which show that the station is ranked number seven in the Chicago market (for adults aged 25-54) to successfully market the station the highest demographic listener. In July of 2011, B96 obtained a AQH of 143 with a cume of 328,500 persons for their morning show (Mon-Fri 6am-10am). B96 markets itself mainly through the use of live remotes and by sponsoring local high school/college events (sports games, dances and more). They also broadcast live regularly from Six Flags, Great America throughout the summer. They do budget a small amount for billboard ads but they have decreased the amount of advertisement in the recent years. B96 has not advertised by newspaper or television in over 10 years.

The Crimes of Child Killer Angela McAnulty

The Crimes of Child Killer Angela McAnulty Angela McAnulty sits on death row at the Coffee Creek Correctional Facility in Oregon after pleading guilty to the murder of her 15-year-old daughter Jeanette Maples, whom she literally tortured, beat, and starved to death. McAnulty also pled guilty to altering and destroying evidence in the case. Angela McAnultys Formative Years Angela McAnulty was born on October 2, 1968, in California. When she was 5 years old, her mother was murdered. She spent the remainder of her childhood living with her father and two brothers. Her father was abusive, often withholding food from the children as a form of punishment. At the age of 16, McAnulty began a relationship with a carnival worker and left home. It was during this time that she became involved with drugs. She later met Anthony Maples, with whom she had three children, two boys, Anthony Jr. and Brandon, and her daughter, Jeanette. She also had another child, a daughter named Patience, by another father. When Maples and McAnulty were incarcerated on drug charges, the children were placed in foster care. After her release from jail in 2001, McAnulty regained custody of Jeanette and Patience. In 2002, Angela met and married a long-haul truck driver named Richard McAnulty. They had a son soon after the marriage. By October 2006, the family relocated to Oregon, leaving Anthony Jr. and Brandon behind. The boys had sent letters to a judge requesting to stay in foster care rather than be returned to their abusive mother. Cries for Help Born on August 9, 1994, Jeanette Maples spent six of her first seven years in foster care prior to being returned to her mother. According to interviews with family members, Angela began abusing Jeanette soon after the two were reunited. Described as a good child, Jeanette attended public school and took her studies seriously. She was given perfect attendance awards in the seventh and eighth grade. However, in social interactions, Jeanette had a difficult time. Sent to school wearing torn, dirty tops and worn-out sweatpants, she was sometimes teased by her classmates. Despite her shyness, she managed to make a few friends, although she would only see them at school. Her mother did not allow her to invite friends to her home. In 2008, after a friend spotted several bruises on Jeanette during gym class, she admitted that her mother did not allow her to eat and that she was abused. The friend told her parents and Child Protection Services (CPS) was contacted but the agency representatives were reluctant to respond to what they called second-hand information. A teacher was contacted who spoke to Jeanette who again admitted to being abused. She said was terrified of her mother. The teacher contacted CPS and reported her concerns. CPS went to the McAnulty home but closed the case after McAnulty denied abusing her daughter and blamed the accusations on Jeanette, whom she described as a compulsive liar. McAnulty subsequently pulled Jeanette out of school, saying that she was going to home school her daughter. This left Jeanette completely isolated and greatly reduced any chances of her getting the help she so badly needed. In 2009 another call was made to the CPS, this time by an anonymous caller who later turned out to be Lee McAnulty, Jeanettes grandmother. She called CPS after seeing how grossly underweight Jeanette had become. The child also had a split lip, both conditions Angela McAnulty dismissed when it was suggested that she should take her daughter to a doctor. Over the following months, Jeanettes grandmother called CPS several times but the agency did not follow up on the calls. Her last call was made within days of Jeanettes death. The Death of Jeanette Maples On December 9, 2009, at around 8 p.m., Angela McAnulty told emergency personnel responding to a 9-1-1 call made from her home that her daughter Jeanette was not breathing. Paramedics found the small, thin-framed 15-year-old girl in the living room. Jeanettes hair was wet and she wasnt wearing a top. She had no pulse. McAnulty told the paramedics that Jeanette had fallen down and seemed fine an hour before she stopped breathing. However, a brief exam of the dying girl told a different story. Jeanette had multiple bruises on her face, cuts above her eye, and scars on her lips. She was so emaciated that she looked much younger than her age. Jeanette was transferred to the hospital where she was pronounced dead at 8:42 p.m. The Criminal Investigation At the hospital, Dr. Elizabeth Hilton examined Jeanette and found that her face was disfigured from severe bruising. There were scars and deep wounds on her head, legs and back, including an exposed femur. Her front teeth were broken and her lips were pulverized. It was determined that Jeanettes dehydrated, starved and beaten body was not a result of a simple fall. The police searched the McAnulty home and found a blood-splattered bedroom that family members admitted McAnulty tried to clean before calling 9-1-1 to come to the aid of her dying daughter. Richard McAnulty also admitted that Angela wanted to bury Jeanette rather than call 9-1-1 but he had insisted on calling for help. He made the call while Angela attempted to hide evidence of the abuse that had gone on inside the home. The two children in the McAnulty home were interviewed. Patience told police that Angela and Richard were starving Jeanette and that Angela beat Jeanette repeatedly. She later said that Richard and Angela often struck Jeanette across the mouth with shoes or their hands. Police Interview of Angela McAnulty During the first police interview, Angela McAnulty tried to convince detectives that Jeanettes injuries were caused by a fall. She said her husband was responsible for disciplining the children and that she had never hurt Angela. She changed her story only after investigators apprised her that they had spoken to other family members whod described the abuse Angela routinely inflicted on Jeanette. When questioned about Jeanettes dehydrated and starved condition, McAnulty said it was a result of ignorance, not neglect. She told detectives, The reason why shes so skinny, honest to God, is when she split her lip awhile back, I did not know exactly how to feed her. The investigators continued to challenge McAnultys version of the facts until she eventually broke and began to tell them what really happened. I did wrong, she said. I should never have spanked my daughter with a belt. I shouldnt have done that. That was horrible of me. I shouldnt have done any of that stuff that I did. I shouldnt have done hands up. I understand that. I am very sorry. I dont know how I can take it back. But when it came to what McAnulty assumed was the final blow that caused her daughters death, she refused to take the blame. I didnt do the injury on the head. I did not do that, she told detectives. I know that she probably died because of the injury on her head, through the skull when she fell down. I did not kill my daughter over a spanking. I didnt do that. McAnulty told detectives that maybe she should have taken up smoking to help relieve the stress that Jeanette caused. I guess the things she did just got to me, she went on to explain. I dont know. Honest to God, I dont know. Im sorry. I am sorry. Torture and Starvation Angela and Richard McAnulty were arrested and charged with aggravated murder by intentionally maiming and torturing Jeanette Maple. Based on the evidence found at the McAnulty home, autopsy reports, and interviews with the Angela and Richard McAnulty, their children, and other relatives, prosecutors determined that the following took place over the course of several months: McAnulty punished Jeanette regularly using different methods of abuse and torture. To hide the abuse from the other children in the home, she would bring Jeanette into her bedroom, later described by prosecutors as the torture room, turn on the vacuum cleaner to mask the sounds, force Jeanette to strip naked, and then she would repeatedly beat her with leather belts, sticks, and torture her with pliers.Tests on various objects found in the home would later show that they contained blood and pieces of Jeanettes flesh.Jeanette was deprived of food and water for days at a time. She was forced to drink water from the dogs bowl and the toilet bowl to quench her thirst.Dying tissue had been cut away, likely with a knife, from wounds that had become infected to the point of exposing bone on Jeanettes hip.Jeanette was forced to sleep on cardboard so that blood would not seep into the carpet. She was often left tied up after being beaten or forced to kneel with her arms behind her back as if handcuffed. McAnulty forced Patience to collect dog feces from the yard which McAnulty would smear over Jeanettes face and mouth.McAnulty forced Jeanette to stand facing the walls with her arms raised for hours at a time. Often she could only stand on one foot because her other foot was too injured from Angela stomping on it.Angela and Richard McAnulty hit Jeanette across the mouth with shoes and the backs of their hands, which pulverized her lips. Angela refused to get medical help for Jeanette which resulted in her lips healing from the inside out. The scar tissue that formed left her mouth deformed.McAnulty purposely beat Jeanette in areas that she had already caused severe damage, resulting in old wounds opening up and becoming infected. ​Disturbing Testimony by Jeanette Maples Half Sister ​According to testimony given by Patience, the half-sister of Jeanette Maples, Angela McAnulty began abusing Jeanette as soon as she regained custody of the child who was 7 years old at that time. Patience also spoke about an incident just days before Jeanette died, during which McAnulty showed her a wound about the size of a quarter on the back of Jeanettes head. McAnulty made the comment that if someone was  Ã¢â‚¬Å"stabbed in the back of the head with a branch, it would cause brain damage.†Ã‚  Patience went on to testify that by that time, Jeanette was acting strange and was incoherent. When asked about what she remembered during the time that Jeanette was first returned to McAnulty, Patience said that after McAnulty married Richard McAnulty in 2002, Jeanette was locked in a back bedroom so that she would â€Å"not really be part of the family.† She went on to describe how she witnessed both Angela and Richard abusing Jeanette, which including beating her with shoes and depriving her of food.​ Sentencing Angela McAnulty was sentenced to death for the torture and murder of her daughter. Richard McAnulty was sentenced to life in prison with no chance of parole until serving 25 years. He denied directly abusing Jeanette but admitted that he failed to protect her from her mother or to report the abuse to authorities. Anthony Maples v. Oregon Department of Human Services The State of Oregon agreed to pay $1.5 million to the estate of Jeanette Maples in a wrongful death lawsuit filed by her biological father, Anthony Maples, who was the sole heir to Jeanette Maples estate. It was determined that beginning in 2006, and ending with a call that was received the week before her death, CPS agents failed to investigate four reports of possible abuse of Jeanette Maples by her mother. Anthony Maples had no contact with his daughter for nearly 10 years prior to her murder, nor did he attend her memorial service. Under Oregon law, only a deceased persons parents, spouse, or children can be considered legal heirs. Siblings, who are not considered legal heirs, are unable to share in an estate.

Tanzimat and the nineteenth-century reforms were a tragedy Essay

Tanzimat and the nineteenth-century reforms were a tragedy - Essay Example These reforms did not fare too well and several reasons can be assigned to this. Scholars have given different descriptions for the Tanzimat reforms. One of the common conclusions drawn by most historians is that it was a complete failure. Several theses are put forward to explain this failure. One of them asserts that: Tanzimat and the nineteenth-century reforms were a tragedy. Turning towards the West was an imposition, not a choice This paper examines Tanzimat into great depth. In doing this, the research will begin by assessing the background of Tanzimat. The research will go further to view the position of Tanzimat in Ottoman history. This will provide the position of the reforms in the history of the Empire and set the framework for the discussion on whether it was a tragedy. It will also assess whether Tanzimat was based on some kind of imposition or a mimicry of Western political structures. Inherent Elements of the Tanzimat In order to examine the successes and failures of T anzimat, this section of the essay will examine the inherent elements of Tanzimat and show its position in the Ottoman Society. This will give an understanding of important indicators and yardsticks that can be used for further analysis. â€Å"The word tanzimat means 'reforms', 'rearrangement' and 'reorganisation' and in Ottoman history, the Tanzimat period refers to a time of Westernizing reforms from 1839 until 1876†1. ... As a policy, rebellious states defeated by the central Ottoman authority. In investigating the origins of Tanzimat, Kadduri and Liebesny state that â€Å"reforms wrere began in the army in the late 18th Century but met strong resistance that led to the assassination of Sultan Selim III in 1807. In 1826, during the reign of Mahmud II, reforms were revived (this time extending beyond the military field) and in the year of 1839 when Abdulmecid was on the throne†2. In the era prior to Tanzimat, power in the Ottoman Empire was centralized and remained in the hands of the Sultan. Sultan Mahmoud II (1800 – 1839) had full and absolute control over state affairs. The conquered territories within the domain of the Ottoman Empire were forcibly integrated into the union and rebellions were not tolerated. â€Å"Mahmud II expended considerable efforts to smash the power of local strongmen and in some parts of the empire, including north-eastern Bulgaria, he was successful†3. T anzimat was meant to move the nation from this military oriented governance that was steeped in the use of force and imposed standards to a more liberal approach that characterised modern nations in that time. Parallels can be drawn from the French Revolution and the American Revolutions which had led to the recognition of civil liberties of individuals and freedoms to citizens. Mustafa Resit Pasa is described as the Father of Tanzimat by many historians. In investigating his rise to power, Shaw identifies that Mustafa Pasa was born in Istambul in 1800 and had began by studying administration, however he cut his service and served his uncle who took him onto an expedition in Moreia4. Pasa witnessed the defeat of the old Ottoman army to Greek rebels who used modern military regimes and due to this, he saw