Fixing the Future Essay - 683 Words

As the dawn started breaking the next day, the peculiar group inside Smith was preparing for anything. They had even loaded themselves with a variation of handguns in case they needed more firepower than Smith had to offer at the moment. Seemed silly, as the enemy had had plenty time to wait and scout the area they were hiding in and, also, to get very cross with them. But being in the situation that they were, they had to be prepared to do all they could to at least make their capture as hard on the enemy as possible. When they were finished with the preparations, Mu, Gamma and Beta seated themselves at the control table. Grave silence filled the corridors as to contrast the merriness of them from the night before. â€Å"All set?† Gamma†¦show more content†¦Ã¢â‚¬Å"Didn’t I tell you to stop that the last time I was here?† â€Å"You did indeed, sir.† â€Å"Enough chitchat!† Gamma commanded as Mu switched the main engine on when the wing engines had reached an equal temperature. â€Å"Engines on. Checking the guns.† Mu announced as he went through a list on a screen above him, switching all available guns to be at ready when needed. Of course they were more than low of ammunition, but maybe they could get creative; that’s why Mu was behind the guns. They didn’t want to repeat the fire-everything –incidence that had gotten Gamma into this mess. â€Å"Alright then. Ladies, get ready for a take off.† Gamma exclaimed through the JPCs as he headed up, trying not to cause a forest fire. Not even a minute after they had taken off, the first of the neudroids arrived to their scanner. â€Å"Ready to fire. Cam, activate the lazers. We’re not in risk of unattended combustion anymore. A, make sure our energy feed is balanced, we don’t want any nasty surprises.† â€Å"Got it,† Anette replied, and Beta couldn’t help but snicker when he heard her voice for the first time. He got a curious look from Gamma, who wasn’t certain what he thought was funny in a situation where Neudroids were nearing them, their plasma canisters full while they had barely any left. â€Å"When were you planning to tell us you knew a master thief?† Beta asked after making sure that his comm link was closed, trying to keep his humor under control. â€Å"You peeked,† Gamma yelped at him, accusingly.Show MoreRelatedFixing the Future1094 Words   |  4 Pages†Smith, is there a wormhole that would take us to Red Restina anywhere near? I wouldn’t want to try our luck with the engine, and we don’t have resources to keep this up with a fully stored neudroid ship.† Gamma asked, after he had given the females of their group an all-clear and they had gone off to get rid of the piles of guns they had on them and change their clothes. â€Å"Unfortunately the closest I can find is in the Saturn rings and too soon for us to make it there in time.† â€Å"How long is itRead MoreHISTORY OF MATCH FIXING IN INDIA The start to the new millennium was not very auspicious for the900 Words   |  4 PagesHISTORY OF MATCH FIXING IN INDIA The start to the new millennium was not very auspicious for the Cricket world, as were engulfed in a series of match fixing scandals that has left the world socked and bewildered. The first trace of cheating in cricket was found in 1994-95, Shane Warne and Mark Waugh - two of the greatest names in the history of Australian cricket were guilty of supplying information about team selection, weather and pitch to an Indian bookmaker in 1994. They were let off easilyRead MoreEnergy Joint Genome Institute ( Mpi ) For Terrestrial Microbiology1046 Words   |  5 PagesMarburg, Germany, by tapping the DNA synthesis expertise of the U.S. Department of Energy Joint Genome Institute (DOE JGI), has reverse engineered a biosynthetic pathway for more effective carbon fixation. This novel pathway is based on a new CO2-fixing enzyme that is nearly 20 times faster than the most prevalent enzyme in nature responsible for capturing CO2 in plants by using sunlight as energy. The study was published in the November 18, 2016 issue of Science. We had seen how efforts to directlyRead MoreNotes On Galaxy Sivtek Pvt Essay1748 Words   |  7 Pagesmaking the circular frame out off st raight sheet metal, fixing the nut at the center of the sieve frame, layout problem etc. All of the above mentioned problems were there in the company out of which layout problem and nut fixing problem were main problem. Due to the layout problem time consumption for manufacturing one machine is very more and also material handling and transporting becomes very hard. Also due to manual fixing of nut at the centre of the sieve frame by measuring withRead MoreFord Pinto Case For A Defective Fuel System903 Words   |  4 Pageswould be the most ethical decision for the business. But later in 1978 media paid more attention to the Pinto gas tank stories, which resulted in accidents and many people lost their lives. Ford faced pressure from the media, the government, loss of future sales, loss of image, court cases, and had to recall 1.5 million Pintos. One wrong decision of the Pinto Ford representatives cost them more than what they assumed. In this case the argument and results would be different according to ones ethicalRead MoreRepair Anything Is A Management Software That Helps User1470 Words   |  6 PagesRepair Anything is a management software that helps user control a large amount of customers, and it also creates a solid connection between customers and user. After a long time of frustration fixing a computer, people could come to Repair Anything store and get help from an assistant or they could fix it by themselves with all available tools. To keep up with the DIY culture, Repair Anything software is created to help a store manage all the customer data automatically. The software is a combinationRead MoreEssay on Nature of customer demand within a company1454 Words   |  6 Pagesï » ¿Part One A) The general nature of the funeral business is to some degree incredibly uncertain. There is no guaranteed way of forecasting future work as there is no guarantee that death rates in the area will remain the same year on year due to various factors e.g. general health in the area, local disasters, poverty rates etc. For the purpose of this report the focus will not be on the funeral business as a whole but on one area of sales – monumental masonry. The nature of customerRead MoreCase Study : Anti Competition Project1497 Words   |  6 Pagesresearch a case concerning price fixing in a market. †¢ Describe the situation and the product. What was the impact on prices, quantities, consumers, etc.? Response: General Electric and Westinghouse were the leaders in a price-fixing cartel based around selling heavy equipment during the 1950s. The prices were set identical for a large group of companies on big ticket items. This price-fixing scandal drove up prices for many consumers (Trex). †¢ Describe how the price-fixing arrangement was made-i.e.Read MoreAnalysis Of Leadership Bs Fixing Workplaces And Careers One Truth At A Time1596 Words   |  7 Pages Analysis of Leadership BS Fixing Workplaces and Careers One Truth at a Time Rafael A Guzman Garmendia Webster University MNGT 5670 Dr. John D. Theodore 12/16/2015 â€Æ' Abstract This paper condense an summary of the learning acquired from the book Leadership BS Fixing Workplaces and Careers One Truth at a Time, written by Jeffrey Pfeffer, contrasting approach with the book Leadership written by Andrew DuBrin, showing the remarkable differences between authors line. â€Æ' Introduction One of theRead MoreBroken Family Essay1428 Words   |  6 Pageslater in life (WF—Lawyers np). Divorce can occur for many reasons, such as lack of commitment, constant arguments, and early marriage (WF—Lawyers np). These problems take a role in the majority of divorces, however, solving these major issues through fixing broken relationships has its benefits. Society, unfortunately, shows us that we must replace broken items rather than fix them. Maintaining healthy households and strong family values through the mending of relationships is important. Since the 1980s

Common Law and Equity Free Essays

The Development of Common Law and Equity Common Law has been functioning in England since the 1250’s, two centuries after William the Conqueror defeated Earl Harold Godwinson in the Battle of Hastings in 1066 and became King. It was then in 1066 that Law began to be standardised. There were, however, problems with the Common Law system and people were becoming dissatisfied with the remedies distributed by the Court. We will write a custom essay sample on Common Law and Equity or any similar topic only for you Order Now As a result, the Court of Chancery was established and could provide whatever remedy best suited the case. This type of justice became known as equity. When William the Conqueror gained the English throne in 1066, he constituted the Curia Regis, an instrument he used to govern the country and a court for deciding disputes. Representatives from the Regis were sent out to the different localities of the country to check local administration and were ordered to make judgement of the effectiveness of the custom laws functioning in their designated locality and report back to the King in Westminster. When the representatives were summoned back, they were able to discuss the various customs of each locality and were able to form, through rejecting unreasonable laws and accepting those that appeared to be rational, a consistent body of rules. During the process of sifting, the principle of ‘stare decisis’ was created, which translates to ‘let the decision stand’. Whenever a new problem of law was to be decided, the decision formed a rule and it was mandatory that the rule was followed in all similar cases. By 1250, a common law had been established, that ruled the whole country. However problems soon arose regarding the remedies distributed by the Common Law Court and people soon became dissatisfied with the system. One of the first complaints was concerned with the writ system. In the common law courts, civil actions had to be started by a writ. Early on, new writs were created to suit new circumstances, however this stopped in the thirteenth century. Litigants had to fit their circumstances to one of the available types of writ. If the case did not fall into the existing writ, the case could not be taken to court. Many people found their cases to be rejected for the reason that there was no writ to satisfy their case and so they were not given justice. A second complaint was related to the remedy of damages. What the court did not realise was that money was not always an adequate solution to every problem. A final problem that arose with the system was that it was inflexible. The principle of ‘stare decisis’ meant that when a decision was given in a case of a certain kind, the same legal principle had to be followed in subsequent cases, no matter what the situation of the claimant. As a result, people started to petition the king who was thought of as the ‘fountain of justice’. After a while, the king passed on these petitions to the Chancellor who was usually a member of the clergy and was thought of as ‘the keeper of the king’s conscience’. Before long, litigants began to petition the Chancellor himself and by 1474 the Chancellor had begun to make decisions on the cases on his own authority rather than as a substitute for the king. This was the beginning of the court of Chancery. In the court of Chancery, litigants appeared before the Chancellor and he would deliver a verdict on the presented case based on his own moral view of the situation. Unlike the Common Law court, the court of Chancery could provide whatever remedy best suited the case and this type of justice became known as equity. Before equitable rules could be applied, equity devised maxims, developed to certify that the verdicts made were morally fair, which had to be contemplated prior to a final court decision. One of these maxims, â€Å"He who comes to equity must come with clean hands†, states that claimants who have in some way been in the wrong in the past will not be granted an equitable remedy. An example illustrating this maxim would be the D+C Builders v Rees (1966) case, were the Rees was denied an equitable estoppel as they had taken unfair advantage of the builder’s financial difficulties and therefore had not â€Å"come with clean hands†. A second maxim, â€Å"He who seeks equity, must do equity†, articulates that anyone who seeks equitable relief must be prepared to act fairly towards their opponent. In the Chappel v Times Newspapers ltd (1975) case, newspaper employees applied for an injunction to prevent their employers from carrying out the threat of sacking them unless they stopped their strike action. The court said that in order for them to be awarded the remedy, the strikers should withdraw their strike action if the injunction was granted. The employees refused and so the injunction was not granted. Another maxim is â€Å"Delay defeats equity†. This maxim states that where a claimant takes an unreasonably long time to bring an action, equitable remedies will not be available. This is exemplified in the Leaf v International Galleries (1950) case where the claimant, Leaf, had bought a painting for a considerable amount of money however he found, five years later, that it was not the genuine constable he thought it was. When he claimed the equitable remedy of rescission, it was refused as the delay had been too long. In response to the complaints regarding the remedies offered by the common law courts, equity increased the number of remedies available to the wronged party. Instead of just being given then remedy of damages, claimants could now be granted an injunction, which is an order given to defendants to do or not do something, specific performance, which compels a part to fulfil a previous agreement, a rescission, which restores parties of a contract to the position they were in before the contract was signed and rectification, which is an order that alters the words of a document which does not express the true intentions of the parties to it. These remedies offered by the court of chancery are discretionary. A claimant who wins a common law court case is given the remedy of damages as of right, however the courts may choose whether or not to award an equitable remedy. Equitable remedies are therefore not given as of right. Due to the improvements made by equity regarding remedies, the court of chancery became very popular and caused some resentment amongst the common law courts. The lawyers of the common law courts argued that the quality of the decisions made in the court of chancery varied with the length of the chancellor’s foot, meaning that the outcome of each case depended on the qualities of the individual chancellor. The tension between the two courts grew to an all-time high in the Earl of Oxford’s case (1615), where a judgment of Chief Justice Coke was allegedly obtained by fraud. The Lord Chancellor issued a common injunction of the Chancery prohibiting the enforcement of the common law order. The two courts became locked in a stalemate, and the matter was eventually referred to the Attorney General. The Attorney General upheld the use of the common injunction and concluded that in the event of any conflict between the common law and equity, equity would prevail. Equity’s primacy in England was later enshrined in the Judicature Acts (1873-75), which provided that equity and common law could both be operated in the same court and there would no longer be different procedures for requesting remedies from equity and the common law. To conclude, it was William the Conqueror who came up with the initial idea of establishing a common law and after two centuries of sifting through the custom laws of the numerous localities of the country, a common law had been established that ruled the whole of the country. However problems in the common law system soon arose regarding the writ system, the inflexibility of the system, and the remedy of damages. The court of chancery was established and it is here that equity functioned. Equity brought in new equitable remedies such as injunctions, specific performance, rescissions, and rectifications however before these remedies could be granted, the case being presented had to conform to the equitable maxims which were developed to certify that the verdicts made were morally fair. The court of chancery became very popular and caused some resentment amongst the common law courts, whose lawyers argued that the quality of the decisions made in the court of chancery varied with the length of the Chancellors foot. As a result of the Earl of Oxford case, whenever there is conflict between the common law courts and equity, equity will prevail, which allows for the further development of equity today. The Judicature Acts of the 1870’s provided that equity and common law could both be operated in the same court and there would no longer be different procedures for requesting remedies from equity and the common law. In short terms, if it was not for common law and the faults found in its system, equity would cease to exist. How to cite Common Law and Equity, Essay examples

Hand Washing Way free essay sample

Research has shown the single most effective practice that prevents the spread of germs in the child-care setting is good hand washing by caregivers and children. †¢ Rubbing hands together under running water is the most important part of washing away infectious germs. Deficiencies in hand washing, including sharing basins of water, have contributed to many outbreaks of diarrhea among children and caregivers in child-care centers. The Centers for Disease Control (CDC) recommends these hand washing steps: †¢ Wet your hands with clean running water and apply soap Rub your hands together to make lather and scrub them well; be sure to scrub the backs of your hands, between your fingers, and under your nails. †¢ Continue rubbing your hands for at least 20 seconds (tip: hum the â€Å"Happy Birthday† song twice. †¢ Rinse your hands well under running water. †¢ Dry your hands using a clean towel or air dry. †¢ Use a paper towel to turn off the faucet. We will write a custom essay sample on Hand Washing Way or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †¢ The use of alcohol-based hand sanitizers does not substitute for hand washing in the group care setting. Alcohol-based hand sanitizers are flammable and toxic if ingested by children. Communicable diseases are spread from person-to-person in four basic ways: 1. Airborne or the respiratory route These germs are spread when infected droplets from the nose, mouth, sinuses, throat, lungs or contaminated tissues or fabric are inhaled when we breathe. Examples of the Airborne Route of infection are: TB, Colds, Chicken pox 2. Direct contact route This type of germ contact occurs by directly touching an infected area or body fluid such as saliva, mucus, eye discharge, pus or spit. Examples of Direct Contact route are: Conjunctivitis, impetigo, lice, poison ivy, chicken pox 3. Fecal-oral route These germs enter the body from hands, food, mouthed toys, toilet, diapers, etc. , that have been unintentionally infected with germs from stool. Examples of Fecal-Oral communicable route are: hand, foot, and mouth disease, Hepatitis A, rotavirus 4. Blood contact route Meaning that an individual must come into contact with the infected blood or infected body fluids or another in order to â€Å"catch† the disease. Examples of Blood Contact route are: HIV/AIDS, Hepatitis B, Hepatitis C Expected Responses: Wearing gloves, washing hands, using bleach or other approved disinfecting solutions, using available resuscitation masks (CPR).

Hitler and Stalin Essay Example

Hitler and Stalin Essay One of the most famous men for using his power for evil is Doll Hitler. Everyone today knows all of the hatred and diversions he brought to the world. Hitler had a dream and this dream was to have one race with blue eyes and blonde hair. Of course not everyone in the world had those features so his big plan was to annihilate everyone who was different or stood in the way of him conquering his dream. Hitters rise to power did not take long. Hitler was very charismatic and had many followers. Like today how actors and stars sometimes act out Just to get noticed Hitler started any protests and little up-roars In streets when he began to get Involved In parties and groups and thats how Hitler came to be noticed. Just Like Joseph Stalin, Hitler came Into power at a time of high Instability In their countries and they both took advantage of It to gain political support for their totalitarian causes. Hitler was Intrigued by Marxism while Stalin was fascinated with Fascism. Hitler Like Stalin made use of an elite body guard named The Joseph Stalin and Hitler both sought to blame other people for the problems that were playing In their countries at the time. For Hitler it was the Jews and for Stalin he saw capitalism as a great enemy. Like Hitler, Stalin ruled with an iron fist and used terrorism to enforce his will on people. Hitler and Stalin were both skillful in many areas but their best was propaganda. We will write a custom essay sample on Hitler and Stalin specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hitler and Stalin specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hitler and Stalin specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They could twist their words and manipulate people into believing what they had to say. Hitler made many speeches, but the one that proved he used propaganda was his final speech he gave before his treason. Stalin on the other hand was able to hide his manipulative skills better but in his speech to the Fifteenth Congress in 1927 it had any lies within it. The success of these two men was mostly attributed to their politics and new ideas. N conclusion, Joseph Stalin and Doll Hitler had many similarities in their rise to power. To me the things that stood out the most studying them were their exceptional ways to brain wash people, being unethical in almost all there ways yet through it all what they both wanted the most was to rule over their country making it better and stronger while getting rid of anything or anyone who stood in their way. Studying Hitler and Stalin I think they did accomplish those things.

Catholic - I Believe In God Essays - Free Essays, Term Papers

Catholic - I Believe In God Essays - Free Essays, Term Papers Catholic - I Believe In God Christy Sanchez STILL CATHOLIC AFTER ALL THESE YEARS I believe in God, Father Almighty, and in Jesus Christ, His only begotten son, Our Lord, who was born of the Holy Ghost and of Mary, the Virgin, who was crucified under Pontius Pilate and buried; on the third day He rose from the dead ascended into heaven, and is seated at the right hand of the Father, from whence He shall come to judge the quick and the dead; and in the Holy Ghost; the Holy Church; the remission of sins; and the resurrection of the dead. (Apostles Creed) I am Catholic, and this prayer that is said at church every Sunday encompasses my beliefs as a Catholic. Before I get into what I believe in as a Catholic, I would like to give some background on the religion itself, because this has also shaped my beliefs. Catholicism comes from Christianity. Of all the religions, Christianity is the most widespread and has the largest number of members. (Smith, p.317) Christianity is based on actual history, and they have historical facts to back up a lot of the ideas. The word Catholic is generally taken to mean universal, although the Greek roots of the word mean according to (kata) the whole (holos). In the ancient Church, it was used to refer to a single, visible communion, separate from others, bonded together through faith in Jesus Christ (web). As far back as the ninth century, St. Cyril of Jerusalem stated: The Church is called Catholic, because it teaches universally and infallibly each and every doctrined which must come to the knowledge of men, concerning things visible and invisible, heavenly and earthly, because it brings every race of men into subjection to holiness, because it universally treats and heals every class of sins, and because it possesses within itself every conceivable form of virtue, in deeds and in words and in the spiritual gifts of every description. Catholics are followers of Jesus. Our journey begins at baptism, and we continue on that journey towards eternal happiness. There are two main ideas that separate Catholicism from Christianity. The first is that Catholics believe in the Church as its teacher. This means that just as you might need a math teacher to explain your textbook in a way that you understand, we need the leaders of the Church (Pope, bishops, and priests) to interpret the Bible. We shouldn't take everything the Bible says literally, and these leaders help us to apply its teachings to our lives. The second main idea is that there are seven Sacraments (baptism, confession, communion, confirmation, marriage, annointing of the sick, Holy Orders) that we need to incorporate into our lives so that we may live the teachings of the Church. It is one thing to hear how we should live our lives, but it is another to do. That is where the Sacraments help. The Church has laws governing the reception of all the sacraments. Members are expected to try and understand the meaning of the Church's rituals and to develop a full sacramental lifestyle. ( web) Catholicism has other teachings that are integral to the religion. Followers are expected to live according to the Ten Commandments of the Old Testament, the Gospel message of Jesus Christ, and the laws and moral teachings of the Church. The Church is officially against any racial or national criteria for membership. It is a universal church, and everyone is welcome. (web) There is also no age requirement to become Catholic, although there are age restrictions on some of the Sacraments. Members of the Catholic Church are expected to offer Christian services within the Church and the community, and to be especially generous with both time and money to the poor. Church members are expected to support their church. However, no one is excluded based on his or her lack of financial contributions. Baptism is required for membership. The Catholic Church requires its members to attend Mass on Sundays and Holy Days, and to participate in prayer services and celebration of the sacraments . Those are the core beliefs that date back to it's earliest teachings. Some of the beliefs that are heard about in more recent times, are

Forest Laboratories. Pharmaceutical Business Ethics Research Paper

Forest Laboratories. Pharmaceutical Business Ethics - Research Paper Example Food and Drug Administration. They even presented imprecise information and obstructed an FDA inspection regarding the presented data. Forest Lab also unethically encouraged the use of Celexa and Lexapro for pediatric use through off-label promotion, although the medicines were approved for adults only. Discussion The business ethics concerned with the Pharmaceutical Industry is based on the organizational ethics. Business ethics includes the ideology, principles and values that direct and conduct actions and manners in the business world. Every company should build up its own corporate values, implement code of ethics which it will always stand by and endeavor to prevent delinquency both in the individual as well as organizational level (Ferrell, O.C. â€Å"Business Ethics: Ethical Decision Making and Cases†) The pharmaceutical industry deals with the health and welfare of human beings and hence is a much regulated industry. Every organization in the industry should abide by the standards of business practices and ethics. The functioning of a business should be honest and fair, should maintain quality and safety of the products, and be responsible towards surroundings, health and wellbeing. It should be compliant towards regulatory regulations and make certain that high ethical standards are endorsed, and infringement of law is avoided. It is expected to preserve the utmost level of professionalism and ethical conduct in terms of the communications and transactions with others. Organizations should comply austerely with all measures concerning the handling and stocking up of forbidden and restricted substances (Ferrell, O.C. â€Å"Business Ethics: Ethical Decision Making and Cases†; Salek.S & Edgar.A. â€Å"Pharmaceutical Ethics†). Clearly, an organization should put up with the legislative obligations existing within the countries where it operates its business. The deeds and conduct of both individual employees and the organization as a whole should always be consistent with the regulations existing in the country within which it operates, and be ethical at all times. There have been considerable pains to offer ethical regulation for pharmaceutical industry but there is no collectively established principle for daily resolutions in pharmaceuticals industry practices. There is a requirement for such a worldwide principle which focuses on an organization’s personal ethics versus that of compliance (Vandenbroucke, P. â€Å"Ethics in Pharmaceutical Business Practice.†). Forest Laboratories paid $313 million as a penalty for the three charges imposed against them. Last year, the U.S. Health and Human Services Department's Office of Inspector General were evaluating if they should bar Forest Lab’s Chief Executive Officer (CEO), Howard Solomon, from taking part in central healthcare plans (Krauskopf, L. â€Å"Analysis: After 34 years, Forest's CEO takes stand†). The U.S. agency brought into play an administrative policy under the Social Security Act; which permits the agency officials to exclude corporate managers from health-industry organizations performing trade with the government, if the pharmaceutical organization was found accountable of illegal delinquency (Jones. A. â€Å"Does Forest Labs Case Signal New Era in White-Collar Prosecution?†). The management of Forest Lab stood firmly beside their CEO, claiming that barring him from the industry would be unfair as there were no allegations against him. The government had not succeeded to establish a straight legal or authoritarian infringement against Howard Solomon other than his association with Forest Lab (Forest Laboratories, â€Å"

Marketing Strategy and Implementation Plan Essay

Marketing Strategy and Implementation Plan - Essay Example This essay describes the Absorb Rite Tissues and Towels, Inc. company, that is a successful manufacturer of dairy paper products, enjoying for many years the loyalty of its customers. Competing in the private labels industry for many years, the company is currently facing a down-ward slope in its sales and overall profits due to the shift in customer (retailers) demands. The emergence and development of grocery and super store chains have ultimately pushed prices down; a fact that has caused a lot of pressure to Absorb Rite as it merely produces ‘on the line’ of breaking even. In addition to that, a loss of some of the major clients has considerably further reduced the profits gained. The company has been focusing on manufacturing an innovative product that has a dual utility; the products have already gone through the R&D department and have been tested to sample markets with positive feedback and reviews. The overall strategy of Absorb Rite Tissues and Towels, Inc. sho uld be directed towards marketing and promoting the innovative new products that have already been designed in the R&D department and researched in test markets. To this extend, Absorb Rite needs to redirect its strategy and objectives towards promoting this new line and eventually penetrating the market while capturing largest portions of the market. This marketing plan effectively offers a complete action plan for the necessary activities that need to be implemented towards restoring the position of the firm and increasing total sales.